If Brandy Melville were a brand, it would carry several sizes for people of different body types. Instead, the brand only offers two sizes for people with smaller body types. This is a severe drawback to many customers. But if you’re on a budget and want to look retro, these jeans might be just what you’re looking for.
It’s a place to buy cheap, intensely inexpensive, decidedly Gen Z clothing
Despite the constrained sizes and lack of diversity at this teen mall store, the Brandy Melville label is a go-to place to buy cheap, intensely inexpensive clothing for Gen Z. The name brand is the subject of a constant stream of Twitter headlines. It has become an unofficial secret shopping spot for millennials.
Brandy Melville was founded in Italy in the early ’80s but opened its first store in Westwood in 2009. Since then, the brand has become an instant hit with teens nationwide. The product research team comprises Malibu-based teenage girls, and the aesthetic emphasizes teen authenticity. You’ll rarely see professional models wearing the brand’s clothes.
It’s a racist, sexist and fascist corporation.
Brandy Melville Jeans is a fast fashion chain famous for its Insta-casual uniform, which consists of crop tops, miniskirts, and cotton basics. However, the company has been fired for its sexism and discrimination practices. The model lineup comprises thin, white, and cisgender models.
While Brandy Melville has yet to comment, a former employee has accused the company of discriminatory hiring practices. According to the lawsuit, Marsan dislikes asking about applicants’ race. He has even demanded that certain stores be closed because the employees look “not white.”
The company’s anti-semitic, sexist, and racist practices have come to light following the Insider report. The company’s chief technology officer, Adriano de Petris, has also been accused of mocking African and Asian people. Some employees said this behaviour is part of the company’s culture and goes hand in hand with its discriminatory practices.
It’s a retro-inspired pick.
Brandy Melville was initially founded in Italy in 1939 and came to the U.S. in 2009. Its founders, Silvio and Stephen Marsan, have since expanded the brand to more than 10 locations throughout the United States and Canada. The company also has stores in Zurich, Stockholm, and other cities.
Brandy Melville has a reputation as one of the first retail successes on Instagram. Though the company doesn’t advertise, the company’s storefronts carry discreet signage. Although the brand has expanded rapidly, the company still keeps a low profile and focuses its marketing efforts on major social media platforms. Moreover, many high-profile celebrities and models have worn the brand’s clothing, which has helped create a buzz for the brand.
Brandy Melville Jeans are an excellent choice for those seeking a vintage-style look. The brand’s style is reminiscent of the 70s, with a retro look. Similarly, Re/Done offers upcycled denim, ribbed singlets, and souvenir t-shirts. Moreover, it offers a wide selection of sizes.
Brandy Melville is a retail phenomenon, a go-to fast-fashion brand for Gen-Z girls. The company is synonymous with Coachella, t-shirts, and Bella Hadid and is a leading name in the fast fashion industry. However, it’s important to note that its gender-neutral appeal does not extend to its jeans. The brand’s size range is geared mainly toward small-waisted, petite-chested girls.
The brand’s clothes are affordable, and most items are priced between $30 and $60. Many of the pieces are produced in Italy, not in sweatshops. Another problem with Brandy Melville is that the brand only sells one size, which has been the cause of scandals. However, the company continues to make gender-neutral jeans and other clothing items accessible to many women.